Kung Fries
From Taiwan: McDonald’s has a new campaign that promotes kung-fu techniques to defend one’s packet of fries. At its heart is a spectacularly choreographed 3 minute action short that lists five moves that the protagonist uses to protect her fries. Instructional videos for the moves have been posted on social media, and every McDonald’s Taiwan meal is being served with a tutorial printed on the tray mats. Customers who share their own tales of defending their fries stand a chance to win a fry made of real gold.