Visa for where you don’t want to be
Financial services giant Visa has a new spot that is narrated by Ryan Reynolds and which adds a twist to its tagline.
PS: It seems that Ryan Reynolds’ Maximum Effort was one of the bidders for the Fyre Festival brand. To quote from the tongue-in-cheek press release by LimeWire, announcing the acquisition:
LimeWire secured the Fyre Festival brand after a competitive bidding process that included creative agency Maximum Effort, co-founded by Ryan Reynolds. Reynolds commented, “Congrats to LimeWire for their winning bid for Fyre Fest. I look forward to attending their first event but will be bringing my own palette of water.”