The Hard Way
It’s a 90 second film for Canada-based Greenfield Nature Meat that was shot the hard way (a single, unbroken shot with live music and no CGI) to make the point that they produce their meat the hard way (without resorting to shortcuts). To quote:
The Hard Way was shot with no shortcuts on location outside of Montréal, Canada, in a single take, at golden hour, with all music and sound captured live in camera. Even the ‘supers’ were hand-painted on wooden boards. Thomas Soto of Les Enfants, an award-winning young filmmaker already recognized by the Academy of Canadian Cinema and Television, handled direction. From the very beginning, the team prioritized authenticity over perfection. They would not rely on any production shortcuts. No fixing things in post. No hidden cuts. Just hard work. And lots of rehearsal.