Sneakers… made with syrup

To quote from a press release from diner chain Denny’s:

In streetwear, “drip” is the ultimate compliment, and this National Maple Syrup Day (December 17), America’s Diner is bringing its signature golden drip from the plate to the pavement with the launch of Sticky Kicks – the first-ever sneakers made with real Denny’s syrup*. Created in collaboration with iconic footwear artist and designer Mache, these limited-edition high-top sneakers pay tribute to the sweet stuff that makes every Grand Slam® irresistible.

“Sticky Kicks are impractical, unnecessary, and completely over the top, which is exactly why we love them,” said Ellie Doty, senior vice president and chief brand officer at Denny’s. “At Denny’s, syrup isn’t just something we serve. It’s part of who we are. It’s our golden thread. So, it only makes sense we’d be the first to turn it into fashion.”

Each pair of Sticky Kicks features a clear, sealed panel that proudly displays the real Denny’s syrup inside – making them equal parts diner art and streetwear statement. Designed with syrup-colored patent leather, tumbled yellow accents, and the iconic Denny’s logo embossed on the heel, these kicks are the sweetest flex of the season.

Fashion insiders may call it bold. Denny’s just calls it breakfast.

Link to video (do read the ‘Warning’ at the end)