Calls to Balls
Australia’s largest IVF provider has a new campaign that literally calls out for more sperm donors. To quote one of the creatives behind it:
The situation is dire. This isn’t a time for Aussie men to sit back, we need them to lean in and lend a hand. To get the numbers back up to where they need to be, we need people w@#king around the clock. If you’re male and aged 21-46, please think about rolling your sleeves up and doing something important for Australia.