Beat Cancer Off
It’s a singular campaign from a singularly named (NSFW) cancer non-profit. As explained in the SFW press release:
Nonprofit cancer organization FCancer, together with VML Health, has launched "Beat Cancer Off," a bold new awareness campaign built around a striking scientific insight: men who ejaculate 21 or more times per month may reduce their risk of prostate cancer by up to 22%, according to the landmark Health Professionals Follow-up Study (HPFS) - one of the largest and longest-running studies of its kind.
At the heart of the campaign is an animated music film that transforms taboo language into a catchy, shareable anthem. The original song blends crooner-style musical energy with irreverent humor, weaving together global euphemisms for male masturbation — from "spank the monkey" and "choke the chicken" to "peeling the banana," "squeeze the juice," "one man band practice," "mash the potatoes," "Shiko Shiko Suru," and "Oliare il meccanismo." Each euphemism is interpreted with a distinct illustration style, creating a fast-moving, global tapestry of "code words" for masturbation. The film closes with a simple reminder: ejaculating 21+ times a month may help reduce the risk of prostate cancer and directs viewers to learn more about the science and the disease.