Wanted: a ‘really bad photographer’

To quote from a social media post by Icelandair:

REALLY BAD PHOTOGRAPHER WANTED
Paid assignment. In Iceland. Approximately 10-day trip. Accommodation and travel expenses included. Required that the applicant have no photography skills. Preferably bad at framing, not familiar with composition, white balance, colour theory, or image-making in general. Assignment dates are in June. Specific dates negotiable. Apply at: reallybadphotographer.com.
This is a serious ad.
Only serious candidates, please.

And here’s some context, and additional details, from the campaign website:

We want to prove that even the worst photographer can take great photos of Iceland. Is that you?

Answer six simple questions – and if you really want to stand out, upload a short video telling us about your best (worst!) photo fails.

Will your bad photos finally pay off?

This opportunity includes a 10-day trip to Iceland, with travel expenses covered, plus US$50,000 for photographs, content, and participation. Your photos may appear in a global campaign, so there’s a chance for some fame, too

Applications are open until April 30, 2026.