Tickets vs. Tickets

From Canada: Air Transat has come up with an unconventional way of promoting international travel—by comparing the cost of travelling to a country with the more excessive cost of watching that country’s World Cup matches.

Air Transat billboard comparing the cost of watching France's matches at the World Cup vs. travelling to FranceAir Transat billboard comparing the cost of watching Portugal's matches at the World Cup vs. travelling to PortugalAir Transat billboard comparing the cost of watching England's matches at the World Cup vs. travelling to England