Heinz Love Lid
A simple idea, wonderfully imagined.
To quote from the press release:
The HEINZ Love Lid is the first customizable ketchup lid designed to empower fans to choose their perfect squeeze of ketchup for summer's favorite foods.
Inspired by the many ways people enjoy HEINZ, the Love Lid features three customizable settings—Like, Love, and Crazy Love—so fans can match every squeeze to what's on their plate.