Fragrance Without Borders

It’s a campaign for Doctors Without Borders, best explained by the press release:

In a media landscape where attention is scarce, humanitarian crises are often pushed into the background. Since 2021, Mediaplus has supported Doctors Without Borders’ fundraising campaigns in Germany through cross-media strategy and planning. For the new campaign, the two partners, together with the Mediaplus Creative Collective, have reinterpreted the familiar format of the fragrance print ad: a traditional fragrance sachet is embedded within a visual world of floral aesthetics and perfume-bottle imagery, but the usual scented sample has been replaced with disinfectant, creating a true Fragrance Without Borders. Under the slogan “This Fragrance Knows No Borders”, the campaign draws attention to a product that plays a crucial role in protecting patients and medical teams in crisis regions around the world.