Middle Seat Lottery

Excerpts from a Business Traveller report:

Virgin Australia has launched a new initiative to entice customers to book middle seats on its aircraft.

The airline’s ‘Middle Seat Lottery’ gives those sat in middle seats on Virgin Australia-operated domestic flights the chance to win one of 26 prizes, which add up to a value of more than US$230,000.

The lottery will run until April 23, 2023, with a winner randomly selected every week and notified by email.

To mark the launch Virgin Australia Group CEO Jayne Hrdlicka surprised each guest in a middle seat on flight VA219 from Melbourne to Adelaide on Monday with a Virgin Voyages sailing trip valued at up to US$5,999.