The AlphaButt Book
As explained in the press release:
To celebrate all the fun things babies can comfortably do while wearing Huggies®, the brand is partnering with TikTok sensation and mama of two, Abbie Herbert, to unveil the brand's quirky new story time treasure, The AlphaButt Book: An ABCs of Baby Butts and Bodies. Huggies® understands a diaper that fits those special baby curves helps babies to move, dance and play comfortably.
The first-ever book from Huggies® celebrates every squishy baby tushy that deserves comfort from the brand's unique curved, stretchy diaper. Featuring illustrations by a diverse roster of 26 acclaimed illustrators, The AlphaButt Book showcases a variety of baby butt shapes including avocado butts to jiggly jelly butts to pillowy butts - and more.
The fun doesn't stop there. To showcase Huggies® Little Movers® curved and stretchy diaper fit, fans are encouraged to show off their moves with their babies to the ALL NEW 'Huggies Baby Butts Bop' original song.