Beer Cubes Tray

A limited edition offering from Miller Lite.  As explained by Food & Wine:

The Beer Cubes Tray is pretty much your standard silicone ice tray, except that it's intended to be filled with pilsner. Oh, and the 24 ice “cubes” you'll finally get after freezing for a few hours will be shaped like adorably tiny cans of Miller Lite.

Beyond being cute, the benefit is that these small, cylindrical ice nuggets can slip easily into an open pop-top can of beer or longneck bottle, allowing you to nearly instantly cool down a warm beer without watering it down.

And sure, you could just pour a can of light beer into your regular old ice tray, but good luck fitting those cubes into a can or bottle. Then again, you might decide you're bold enough to drink your iced-down beer in a pint glass for everyone to see — just be prepared for confused looks all summer long.