For Naked Hikers

Granola brand Bear Naked has a new initiative in support of “those who enjoy hiking the way nature intended – in the nude.”

To quote from the promotion website:

Confusing rules and cultural biases against nudity make naked hiking difficult to navigate. That’s why Bear Naked Granola is fueling a team of freehikers on their mission to mark an (un)official nude-friendly trail system.

The team of naked hikers is using the Gaia GPS app to review trails based on nude-friendliness. They are discreetly inputting emojis to mark trails friendly and not friendly for naked hiking.

The brand is also offering for sale a limited-edition hiker's belt “to help strategically cover up those who dare to be bare, so they never have to worry about leaving their granola at home.”

Link to press release

Link to video released on social media (full version is available on the website)