Genetic Beer Preference

From New Zealand: Heineken wants to help beer lovers decide what kind of brew their taste buds are likely to favour.  To quote from a LinkedIn post:

If you're in Auckland this summer, look out for The Heineken Choice at selected bars around the city.

Our test kits, designed by geneticist Andrew Shelling, will help you understand that all important question: do you prefer Heineken Original, or the smoothness of our newest brew, Heineken Silver?

We each have 10,000 taste buds which are wired to taste certain strong flavours (or not). So let science help you decide which flavour beer you prefer this summer with The Heineken Choice!