Orange Marmalade Cologne
It’s a limited-edition offering from Jo Malone. Why marmalade? To quote one of the people behind the idea:
Marmalade is quintessentially British. After all, what is a traditional breakfast without a good marmalade? What a great inspiration for a scent, to have the bitterness of the orange rind blended with the sweetness of the marmalade.
To promote the fragrance, the brand found, arguably, the perfect mascot—Paddington Bear. But for reasons that I’m not sure about, the promotion video is more in line with Wes Anderson’s movies than any of the Paddington movies.