Porsche Cayenne — bottled as hot sauce

It wasn’t too long ago that Subaru Canada compared driving its BRZ car to the intense experience of having chilli sauce.  It even distributed a batch of ‘BRZ hot sauce’ via dealerships. 

Well, Canadian car lovers, who also like hot sauce, have another reason to rejoice.  Porsche Canada is offering a range of limited-edition hot sauces that are crafted “to capture the essence of the Porsche Cayenne”.  To quote from the press release:

The “Original” sauce mirrors the versatility of the Cayenne with a sweet flavour and a garlicky, yet spicy finish. “Cayenne S” is a nod to the performance factor of its namesake with a spicier cayenne pepper kick adding to a combination of mangos and pineapple. Two E-Hybrid inspired sauces feature apples and green cayenne peppers as well as ginger with green jalapeño. Finally, the “GTS” and “Turbo GT” sauces are inspired by the sportiness and luxurious performance of their top-range sportscar counterparts. Black cherries and three different peppers are the main stars of the “GTS” recipe, whereas “Turbo GT” is performance and exhilaration in a bottle with the smokiness of chipotle and the boldness of red ghost peppers.

These confections were inspired by an event that Porsche recently held, named the Cayenne Taste Drive. Guests participated in a custom skills course that tested their driving prowess, navigating tight slaloms, sudden braking, side inclines, hill descents, and course obstacles.

Throughout each driving exercise, participants were guided by Porsche-certified instructors and scored based on the execution of the skills course as well as their overall experience. Porsche then calculated a personalized Scoville ranking for each guest, which was used to create bespoke hot sauces, with higher scores resulting in spicier recipes.