Shirt Insurance
From Sweden: luxury shirt brand Eton is offering travel insurance for wearers of its White Signature Twill Shirt. To quote:
Every year, millions of travelers face the frustration of lost luggage. At Eton, we understand that this isn't just an inconvenience; it's a setback for your personal style. That's why we've created The Phoenix Service: a free lifetime travel insurance for your White Signature Twill Shirt. Should your bag go missing, we'll ensure your shirt is replaced, so you can secure your signature style no matter where your travels take you.