Adidas unveils World Cup jerseys for dogs

To quote from the press release:

adidas today unveils the FIFA World Cup 2026™ Home Jerseys Pet Collection, bringing the iconic tournament looks to four selected federations for the first time – and ensuring that fans’ most loyal companions can now join the matchday lineup.

Launching across North America, Latin America and selected markets in Asia, the new collection allows football fans to kit out their favourite furry companions in matching federation colours and celebrate their love for the game together. The range features pet jerseys inspired by the home kits of Mexico, Colombia, Argentina and Japan.

This is how ESPN headlined its reporting of this news:

Dress your dog like Messi with 2026 World Cup kits for pets!

This is how SportsLogos.net headlined its coverage:

Adidas Goes to the Dogs With Launch of World Cup Kits for Pets

Also of note is this comment by a co-founder of the Scottish Football Supporters Association, as quoted by The Daily Star:

We are really disappointed that there is no Scotland kits for dogs.

We have rich history of dogs following many of our teams and feel that Adidas should maybe rethink things before the World Cup kicks off.