Fax to get a fleece
I’ll let this post by Columbia Sportswear explain:
1991 was a big year. Gas was $1 a gallon, the Internet hadn’t yet been invented, and the Helvetia Fleece was created.
We’re celebrating 35 years of our iconic fleece by giving away 91 Helvetia Fleeces, the 90s way.
To enter, send us a fax.
No app. No QR code. No swipe-up.
Yes, an actual fax
Link to video with creator-influencer Kennedy Eurich