Outdoor Toilet Misadventure

To quote from a report out of Michigan:

Talk about your worst nightmare: A woman who tried to retrieve her Apple Watch from the muck of an Ostego County outhouse got stuck and had to be rescued by first responders.

According to news release from the Michigan State Police, first responders were called to the outhouse at the Department of Natural Resources boat launch on Dixon lake after bystanders heard calls for help from the outhouse.

The unidentified woman had lowered herself into the toilet to get her watch back, which rested atop all that poop. When first responders from Otsego County Emergency Medical Services, the Michigan Department of Natural Resources and Michigan State Police got to the scene, they removed the toilet seat, then lowered a strap to the woman, and hoisted her out.

“She was in the muck, if you will,” said MSP spokesman Derrick Carroll.

The police release included this advisory:

If you lose an item in an outhouse toilet, do not attempt to venture inside the containment area. Serious injury may occur.

No Magic Allowed

A new spot for Holland Casino finds inspiration in the the possibility of James Bond having Jedi powers — well, almost.

Link to video

Update: Take the Money and Run

Remember Danish artist Jens Haaning who was loaned money to use in a work of art and then delivered two blank canvases titled “Take the Money and Run”?  A Copenhagen court has ruled that he return that money to the museum that commissioned him, along with legal fees but with a notable deduction — for his artistic fees.  To quote:

The court's judgment deducted roughly $5,700 from the full loan amount to serve as Haaning's artist's fee and viewing fee, since the museum nonetheless exhibited the blank canvases in its "Work It Out" show.

The World’s First ‘DWB’

Timed with the Detroit Auto Show, it looks like a car commercial but… best to see it for yourself.

Link to video

Keep Your Ride-or-Die Alive

A new spot for eBay Motors celebrates DIY car enthusiasts.

Link to video

2023 Ig Nobels

A few of the winner citations:

Chemistry/Geology Prize
“for explaining why many scientists like to lick rocks.”

Education Prize
“for methodically studying the boredom of teachers and students.”

Medicine Prize
“for using cadavers to explore whether there is an equal number of hairs in each of a person's two nostrils.”

Psychology Prize
“for experiments on a city street to see how many passersby stop to look upward when they see strangers looking upward.”

Literature Prize
“for studying the sensations people feel when they repeat a single word many, many, many, many, many, many, many times.”

Link to full report

A More Sustainable Phone

Back Market takes a shot at Apple.

Link to video

The Joy of Sailing

A new spot for Fred. Olsen Cruise Lines makes an impressive case for getting onboard.

Link to video

Heinz Tomato Ketchup… on your walls

Well, sort of.  It’s a limited-edition paint that mimics the colour of Heinz Tomato Ketchup, brought to you by Heinz in collaboration with home decor brand Lick.

As announced on Instagram:

Introducing a world-first... limited edition Red HTK 57 paint.

For decorating your plate, it has to be @heinz_uk Tomato Ketchup, so for decorating your walls, it can only be @lick Red HTK 57.

Exclusively sold on Lick's website, limited edition quantities available - link in bio.

P.S. Don't eat the paint!

Cheers, our legal teams.

The Beauty of Doing Nothing

A couple of amusing spots for Dutch solar panel brand Denim.

Spot 1: Garden
Spot 2: Vacuum

Creamy Filing

More SFW kinkiness from Reese’s as it launches its peanut butter bar in the UK.

Link to video

Shrek Crocs

Need one say anything more?

Yoga class mistaken for ‘ritual mass murder’

As reported by the BBC:

A yoga class was mistaken for a "ritual mass murder" scene after members of the public saw several people lying on the floor and reported it to police.

Five police cars descended on the North Sea Observatory in Chapel St Leonards, Lincolnshire, on Wednesday night.

A post on Facebook by the Seascape Cafe at the North Sea Observatory offers this explanation and comment:

Good Morning

So last night….

If any one heard the mass of police sirens in Chapel St Leonard’s at 9:30pm last night then please be reassured….

They were on their way to the Observatory after someone had reported a mass killing in our building. Having seen several people laying on the floor….

Which actually turned out to be the Yoga Class in meditation

Thank you to Lincolnshire Police for their prompt response. I can’t imagine for one moment what would have being going through their minds on the way….

Dear General Public, please be mindful that the Observatory has lots of Yoga classes happening in the evenings. We are not part of any mad cult or crazy clubs.

All in all this situation turned out positive and we are of course grateful

Have a great day you guys, it’s going to be a belter!

Seascape

Time for a change

From Sweden: online jobs marketplace Blocket Jobb pitches its services with a dose of off-the-wall humour.

Spot 1: The Executioner
Spot 2: The Boss

The Super Success of an Indecipherable Ad

From Indonesia: the curious case of an ad jingle for McDonald’s in a language that the target audience doesn’t understand and yet has become a cultural phenomenon.

Link to explainer video

Alternative link

FOMO Forever

Remember the anti-binge-drinking PSA from Denmark about “pushing the sausage”?  Danish non-profit TrygFonden (which was behind that) has, in collaboration with the Danish Cancer Society, released a wacky short that spotlights the perils of getting sozzled.

Link to video

Drunk driver calls 911 on himself

Excerpts from an exchange between a local sheriff’s deputy in Nebraska and a driver whom he pulled over.

Deputy: “Do you know why I stopped you?”

Driver: “Yeah, because I was on the wrong side of the road.”

Deputy: “Yeah, is there a reason for that?”

Driver: “No, but I must have missed an exit.”

Then this, regarding the 911 call that led the Deputy to locate the driver:

Deputy: “Were you the one that called in?”

Driver: “Yeah, because I thought somebody was on the wrong side of the f**king road, bro.”

Deputy: “Turns out it was you.”

Driver: “Yeah. Like a dumb [expletive].”

Link to edited video footage of the exchange

Up Close and Very Personal

From Singapore: a bold campaign for consumer tech brand PRISM+ is shaped with the no-holds-barred quirkiness of Thai creativity.

Spot 1: Concert
Spot 2: Cooking

Texan Quirks

A new campaign for Texas-focussed delivery platform Favor (“proudly unavailable in 49 states”).

Spot 1: Yard Signs
Spot 2: Neighbors

Nightclub employee’s testicles ‘grabbed and bitten’ by gatecrasher

To quote from an assault investigation report posted on Facebook by the police in Ann Arbor, Michigan:

On 8/26/23 at approximately 11:55pm officers responded to the Necto Nightclub on 516 E. Liberty for an assault complaint. Preliminary investigation revealed a 19-year-old Detroit man punched an employee in the face after being denied entry into the business. While placing the suspect in handcuffs, an officer suffered minor injuries to two fingers. Two employees with the business also suffered injuries after being bitten by the suspect, including a 20-year-old employee who was transported to University of Michigan hospital for treatment after being bitten in the genital area, reporting to officers his testicles were grabbed and bitten by the suspect.