A promo code… to pay more

From France: ride-hailing service Heetch has come up with a cheeky way to tell customers how much they could save riding with them, compared to Uber.

Link to video

Don’t Call It Love

A new spot for YSL Beauty looks as glamorous as you’d expect but with moments of unsettling vibes that tie in to an unexpected message.

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IMDb introduces Kleenex Score

As explained by IMDb:

Great movies hit us right in the feels – one minute we’re fine, the next we’re ugly crying. But let’s be real, tearing up can get messy, and not having a tissue on hand can be a total disaster. So, we created The Kleenex^® Score on IMDb to help you prepare for your movie night.

IMDb also released ‘The Ultimate Weeper Watchlist’ — a list of 10 films “that earned top Kleenex Score ratings, making them guaranteed to bring on the waterworks”.

Almost there but…

Two spots for UK-based SMARTY Mobile — the latest in its ‘less malarkey’ campaign.

-Zig Zag
-Invite

Carried Away

From the Philippines: courier firm LBC Express finds a delightfully literal way to make its point.

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Town offers bounty for mosquitoes

To quote from a BBC report from two weeks ago:

Authorities in one of the Philippines' most densely-populated urban centres are offering a cash reward for mosquitoes in an attempt to stop the spread of dengue.

Carlito Cernal, village chief of Barangay Addition Hills in central Manila, announced the bounty of one peso (less than two US cents) for every five mosquitoes.

While news of the bounty has provoked scorn on social media, Mr Cernal has defended it as necessary for the community's health.

The move follows a recent spike in cases of dengue, which is spread by mosquitoes, in the Philippines.

The programme, which will run for at least a month, was started after two students in Mr Cernal's neighbourhood died from the disease.

The bounty applies to all mosquitoes - dead or alive - and their larvae, Mr Cernal added. Live mosquitoes will be exterminated using ultraviolet light.

A total of 21 people have already claimed their reward, bringing in a total of 700 mosquitoes and larvae so far, he told the BBC.

RIP Boris Spassky

From Garry Kasparov’s tribute:

His rise as a prodigy, conquest of the crown against the invincible Petrosian on the second attempt, and decades of elite play are too often lost in the shadow of his dramatic title loss to Bobby Fischer in 1972 and the circus Fischer turned it into. But Spassky always wanted to play, and he handled the situation with impressive dignity. While his chess justified the "universal" label that frequently follows his name, his aggressive gambiteering style produced countless masterpieces.

Link to AP Archive interview clip after his loss to Fischer in 1972